Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Bibliography: leaves 1-2 (2nd group).

Bibliographic Details
Other Authors:	Hauser, John R.
Language:	eng
Published:	Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.843-, 76a Consumers' preferences Models
Online Access:	http://hdl.handle.net/1721.1/1905

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