Aggregate advertising response models : the state of the art

Aggregate advertising response models : the state of the art

Bibliography: p. [39]-[42].

Bibliographic Details
Other Authors:	Little, John D. C.
Language:	eng
Published:	Alfred P. Sloan School of Management, MIT 2003
Subjects:	HD28 .M414 no.1048-, 79
Online Access:	http://hdl.handle.net/1721.1/1950

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