New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

"The Marketing Center."

Detalhes bibliográficos
Outros Autores:	Roberts, John H. (John Heath)
Idioma:	eng
Publicado em:	Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2003
Assuntos:	HD28 .M414 no.1636-, 85
Acesso em linha:	http://hdl.handle.net/1721.1/2099

Internet

http://hdl.handle.net/1721.1/2099