Modeling the customer-firm relationship with sales profiles : estimation and application

Modeling the customer-firm relationship with sales profiles : estimation and application

"The Marketing Center."

Bibliographic Details
Other Authors: Urban, Glen L.
Language:eng
Published: Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2003
Subjects:
HD28 .M414 no.1682-, 85
Online Access:http://hdl.handle.net/1721.1/2114

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