Prelaunch forecasting of new automobiles : models and implementation

Prelaunch forecasting of new automobiles : models and implementation

Bibliography: p. [30]-[31].

Bibliographic Details
Other Authors: Urban, Glen L.
Language:eng
Published: The Marketing Center, Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.1820-, 86
Online Access:http://hdl.handle.net/1721.1/2152

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