Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Includes bibliographical references (p. 26-28).

Bibliographic Details
Other Authors:	Urban, Glen L.
Language:	eng
Published:	Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.3207-, 90
Online Access:	http://hdl.handle.net/1721.1/2323

Internet

http://hdl.handle.net/1721.1/2323