Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Includes bibliographical references (p. 26-28).

Bibliographic Details
Other Authors: Urban, Glen L.
Language:eng
Published: Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.3207-, 90
Online Access:http://hdl.handle.net/1721.1/2323

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