Adapting market research to the rapid evolution of needs for new products and services

Adapting market research to the rapid evolution of needs for new products and services

Includes bibliographical references (p. 21-23).

Bibliographic Details
Other Authors: Hippel, Eric von.
Language:eng
Published: Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.3374-, 92
Online Access:http://hdl.handle.net/1721.1/2387
Description
Summary:Includes bibliographical references (p. 21-23).

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