Scale and scope effects on advertising agency costs
"January 1992."
| Other Authors: | |
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| Language: | eng |
| Published: |
Sloan School of Management, Massachusetts Institute of Technology
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/2390 |
| _version_ | 1811085277508141056 |
|---|---|
| author2 | Silk, Alvin J. |
| author_facet | Silk, Alvin J. |
| collection | MIT |
| description | "January 1992." |
| first_indexed | 2024-09-23T13:06:24Z |
| id | mit-1721.1/2390 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:06:24Z |
| publishDate | 2003 |
| publisher | Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/23902019-04-11T09:49:39Z Scale and scope effects on advertising agency costs Silk, Alvin J. Berndt, Ernst R. Sloan School of Management. HD28 .M414 no.3381-, 92 "January 1992." Includes bibliographical references (p. 34-37). by Alvin J. Silk and Ernst R. Berndt. 2003-04-29T05:06:15Z 2003-04-29T05:06:15Z 1992 WP #3381 http://hdl.handle.net/1721.1/2390 eng Working paper (Sloan School of Management) ; 3381-92. 37 p. 2500945 bytes application/pdf application/pdf Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | HD28 .M414 no.3381-, 92 Scale and scope effects on advertising agency costs |
| title | Scale and scope effects on advertising agency costs |
| title_full | Scale and scope effects on advertising agency costs |
| title_fullStr | Scale and scope effects on advertising agency costs |
| title_full_unstemmed | Scale and scope effects on advertising agency costs |
| title_short | Scale and scope effects on advertising agency costs |
| title_sort | scale and scope effects on advertising agency costs |
| topic | HD28 .M414 no.3381-, 92 |
| url | http://hdl.handle.net/1721.1/2390 |