Scale and scope effects on advertising agency costs

Scale and scope effects on advertising agency costs

"January 1992."

Bibliographic Details
Other Authors:	Silk, Alvin J.
Language:	eng
Published:	Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.3381-, 92
Online Access:	http://hdl.handle.net/1721.1/2390

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