Time flies when you're having fun : how consumers allocate their time when evaluating products

Time flies when you're having fun : how consumers allocate their time when evaluating products

Includes bibliographical references.

Bibliographic Details
Other Authors: Hauser, John R.
Language:eng
Published: Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.3439-, 92
Online Access:http://hdl.handle.net/1721.1/2417

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