Integrating R&D and marketing : a review and analysis of the literature
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
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| Language: | eng |
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International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
2003
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| Online Access: | http://hdl.handle.net/1721.1/2533 |
| Summary: | Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994." |
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