Integrating R&D and marketing : a review and analysis of the literature
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
| Other Authors: | |
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| Language: | eng |
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International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology
2003
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| Online Access: | http://hdl.handle.net/1721.1/2533 |
| _version_ | 1811091661722222592 |
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| author2 | Griffin, Abbie. |
| author_facet | Griffin, Abbie. |
| collection | MIT |
| description | Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994." |
| first_indexed | 2024-09-23T15:05:56Z |
| id | mit-1721.1/2533 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T15:05:56Z |
| publishDate | 2003 |
| publisher | International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/25332019-04-10T16:28:00Z Integrating R&D and marketing : a review and analysis of the literature Griffin, Abbie. Hauser, John R. Griffin, Abbie HD28 .M414 no.3735-94b Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994." Includes bibliographical references (p. 34-41). Abbie Griffin, John R. Hauser. 2003-04-29T05:10:40Z 2003-04-29T05:10:40Z 1995 1995 #112-94 #3735 http://hdl.handle.net/1721.1/2533 eng WP (International Center for Research on the Management of Technology) ; #112-94. Working paper (Sloan School of Management) ; 3735-94. 48 p. 3648851 bytes application/pdf application/pdf International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | HD28 .M414 no.3735-94b Integrating R&D and marketing : a review and analysis of the literature |
| title | Integrating R&D and marketing : a review and analysis of the literature |
| title_full | Integrating R&D and marketing : a review and analysis of the literature |
| title_fullStr | Integrating R&D and marketing : a review and analysis of the literature |
| title_full_unstemmed | Integrating R&D and marketing : a review and analysis of the literature |
| title_short | Integrating R&D and marketing : a review and analysis of the literature |
| title_sort | integrating r d and marketing a review and analysis of the literature |
| topic | HD28 .M414 no.3735-94b |
| url | http://hdl.handle.net/1721.1/2533 |