Integrating R&D and marketing : a review and analysis of the literature

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Bibliographic Details
Other Authors:	Griffin, Abbie.
Language:	eng
Published:	International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:	HD28 .M414 no.3735-94b
Online Access:	http://hdl.handle.net/1721.1/2533

Internet

http://hdl.handle.net/1721.1/2533