Integrating R&D and marketing : a review and analysis of the literature

Integrating R&D and marketing : a review and analysis of the literature

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Bibliographic Details
Other Authors: Griffin, Abbie.
Language:eng
Published: International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology 2003
Subjects:
HD28 .M414 no.3735-94b
Online Access:http://hdl.handle.net/1721.1/2533

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