Marketing strategy and product line planning for a small business firm

Marketing strategy and product line planning for a small business firm

Thesis. 1975. M.S.--Massachusetts Institute of Technology. Alfred P. Sloan School of Management.

Bibliographic Details
Main Authors: Avallon, John Clement, Stolper, David Owen
Other Authors: G.L. Lilien.
Format: Thesis
Language:en_US
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management
New products Case studies
Marketing Case studies
Small business Case studies
Online Access:http://hdl.handle.net/1721.1/27383

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