Initial purchase of short-term life cycle products with uncertain demand

Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.

Bibliographic Details
Main Author: Takenaga, Eugene T
Other Authors: Larry Lapide.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2006
Subjects:
Online Access:http://hdl.handle.net/1721.1/33372
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author Takenaga, Eugene T
author2 Larry Lapide.
author_facet Larry Lapide.
Takenaga, Eugene T
author_sort Takenaga, Eugene T
collection MIT
description Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.
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spelling mit-1721.1/333722019-04-11T03:23:55Z Initial purchase of short-term life cycle products with uncertain demand Takenaga, Eugene T Larry Lapide. Massachusetts Institute of Technology. Engineering Systems Division. Massachusetts Institute of Technology. Engineering Systems Division. Engineering Systems Division. Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005. Includes bibliographical references (leaf 57). Targus, a consumer products distributor of laptop cases and accessories, lacks formal processes for deciding on initial purchases of short-term life cycle products with uncertain demand. This thesis reviews the current processes for the initial purchases and determines where the Company can reduce inventory risks related to the initial purchase. The research and analysis has three aspects: interviews of eight Targus managers was used to understand current initial purchases practice, a sample of initial purchase data was selected to analyze forecast errors and life cycle management, and the newsvendor problem was applied to the data sample to determine the optimal purchase which was then compared to Targus' purchases. It was found that Targus has a tendency to under-purchase items for the initial purchase and does not establish potential profitability of products prior to introduction. This thesis recommends the Company to incorporate a newsvendor approach as a basis to benchmark its initial purchases for the initial product introduction process. by Eugene T. Takenaga. M.Eng.in Logistics 2006-07-13T15:19:02Z 2006-07-13T15:19:02Z 2005 2005 Thesis http://hdl.handle.net/1721.1/33372 62522930 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 57 leaves 3039114 bytes 3041710 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology
spellingShingle Engineering Systems Division.
Takenaga, Eugene T
Initial purchase of short-term life cycle products with uncertain demand
title Initial purchase of short-term life cycle products with uncertain demand
title_full Initial purchase of short-term life cycle products with uncertain demand
title_fullStr Initial purchase of short-term life cycle products with uncertain demand
title_full_unstemmed Initial purchase of short-term life cycle products with uncertain demand
title_short Initial purchase of short-term life cycle products with uncertain demand
title_sort initial purchase of short term life cycle products with uncertain demand
topic Engineering Systems Division.
url http://hdl.handle.net/1721.1/33372
work_keys_str_mv AT takenagaeugenet initialpurchaseofshorttermlifecycleproductswithuncertaindemand