Management of the marketing mix, using models based on household level data

Management of the marketing mix, using models based on household level data

Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1994.

Bibliographic Details
Main Author: Hauksson, Árni G. (Árni Gudmundur), 1968-
Other Authors: John D.C. Little.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2006
Subjects:
Electrical Engineering and Computer Science
Online Access:http://hdl.handle.net/1721.1/34676

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