Customer targeting and micro-marketing in a retail supply chain
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2004.
Main Author: | Sharkey, John P. (John Phillip), 1977- |
---|---|
Other Authors: | Donald Rosenfield and David Simchi-Levi. |
Format: | Thesis |
Language: | eng |
Published: |
Massachusetts Institute of Technology
2006
|
Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/34782 |
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