Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science; in conjunction with the Leaders for Manufacturing Program at MIT, 2005.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2006
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| Online Access: | http://hdl.handle.net/1721.1/34845 |
| _version_ | 1826198818535768064 |
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| author | Mingardi, Paul Andrew |
| author2 | Alvin Drake and John Carroll. |
| author_facet | Alvin Drake and John Carroll. Mingardi, Paul Andrew |
| author_sort | Mingardi, Paul Andrew |
| collection | MIT |
| description | Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science; in conjunction with the Leaders for Manufacturing Program at MIT, 2005. |
| first_indexed | 2024-09-23T11:10:30Z |
| format | Thesis |
| id | mit-1721.1/34845 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T11:10:30Z |
| publishDate | 2006 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/348452022-01-28T18:16:10Z Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer Mingardi, Paul Andrew Alvin Drake and John Carroll. Leaders for Manufacturing Program. Leaders for Manufacturing Program at MIT Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science Sloan School of Management Sloan School of Management. Electrical Engineering and Computer Science. Leaders for Manufacturing Program. Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science; in conjunction with the Leaders for Manufacturing Program at MIT, 2005. Includes bibliographical references (p. 65-67). Recent innovations in wireless technology enable devices that were once stand-alone to be "connected". Today, connected products are changing the way people access information, communicate with others and live their lives. In the automotive industry, the notion of a connected automobile is now commonplace because of widespread adoption of pioneering telematics products. As wireless technology advances, automobile manufacturers must recognize new applications for their products and implications for their customers in order to maintain a competitive advantage. Now that cellular technology is established as the medium through which vehicles are connected, the next frontier is to understand the opportunities for an automotive manufacturer in broadband wireless. This thesis focuses on a subset of wireless technologies referred to as short-range wireless, also often referred to as broadband wireless. It studies the opportunities and risks a large automotive OEM faces when committing to a broadband wireless strategy. First, it delineates the technology alternatives, identifying strengths, weaknesses and industry trends. Then, it analyzes several applications, taking a customer-centric viewpoint of the players along the automotive value- chain. It studies each player in terms of the overall value short-range wireless creates, the value an automotive OEM may capture, the differentiation or strategic control that can be sustained and the required product scope. After clarifying these strategically relevant unknowns, it describes alternatives through which a large automotive manufacturer can maximize its value. (cont.) The analysis confirms that suitable strategies exist for a large cost-conscious automotive manufacturer. These strategies differentiate between applications with known demand and those with high-risk latent demand, using business design to mitigate risks and to address the target market's cost structure and size. In the case of low risk applications, forecasts are sufficiently narrow to point toward a single strategic direction. In the case of higher-risk applications, the outcomes may lie anywhere along a bounded range. by Paul Andrew Mingardi. S.M. M.B.A. 2006-11-08T16:48:19Z 2006-11-08T16:48:19Z 2005 2005 Thesis http://hdl.handle.net/1721.1/34845 63199425 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 67 p. 4351598 bytes 4354313 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Electrical Engineering and Computer Science. Leaders for Manufacturing Program. Mingardi, Paul Andrew Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title | Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title_full | Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title_fullStr | Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title_full_unstemmed | Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title_short | Assessing the opportunities and risks of different short-range wireless strategies for an automotive manufacturer |
| title_sort | assessing the opportunities and risks of different short range wireless strategies for an automotive manufacturer |
| topic | Sloan School of Management. Electrical Engineering and Computer Science. Leaders for Manufacturing Program. |
| url | http://hdl.handle.net/1721.1/34845 |
| work_keys_str_mv | AT mingardipaulandrew assessingtheopportunitiesandrisksofdifferentshortrangewirelessstrategiesforanautomotivemanufacturer |