| Summary: | This paper, the second of three publications reporting on
a Simultaneous Preference Reporting Methodology (SPRM), describes
the collection of data on SunDay in May 1978. Respondents were
drawn from among public visitors to SunDay activities on the Boston
Common. The authors find among this presumably sophisticated and
knowledgeable respondent group that photovoltaic (PV) solar energy
is an undifferentiated innovation, that i PV is too new for a broad sample of the
public to comprehend and thus to make distinctions about the technology
or its application. However, as in a previous application, the
Simultaneous Preference Reporting Methodology appears to be an
effective technique for collecting data on public preferences.
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