| Summary: | One of a series of papers as part of the institutional analysis of
acceptance of photovoltaic (PV) energy, this paper presents an exploration
of the radio broadcasting sector in the US. Organized according to the
seven functions fulfilled by institutions -- political, regulatory,
socialization, production, financial, research,and service -- the paper
shows that the radio broadcasting industry is strongly focused and centralized
at the federal level in terms of the political and regulatory functions.
The other strong force influencing the nature of the industry is the
mutual dependency between radio stations and advertisers. Subsequent
papers in this series will complete the institutional analysis of a field
test of PV in the daytime radio area.
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