An eCommerce platform for customized page design and content delivery
Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2006.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2007
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| Online Access: | http://hdl.handle.net/1721.1/36771 |
| _version_ | 1826206732758548480 |
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| author | Narang, Aman |
| author2 | Glen L. Urban. |
| author_facet | Glen L. Urban. Narang, Aman |
| author_sort | Narang, Aman |
| collection | MIT |
| description | Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2006. |
| first_indexed | 2024-09-23T13:37:23Z |
| format | Thesis |
| id | mit-1721.1/36771 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:37:23Z |
| publishDate | 2007 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/367712019-04-11T02:05:18Z An eCommerce platform for customized page design and content delivery Narang, Aman Glen L. Urban. Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science. Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science. Electrical Engineering and Computer Science. Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2006. Includes bibliographical references (leaf 52). As eCommerce becomes more prevalent, good site design that can cater to users with different backgrounds and experience becomes increasingly important. While many web based applications provide customized content, these systems do not adapt and provide a customized user experience as one navigates the site. Our research investigates customizing web applications to fit individual decision styles by morphing user experience based on revealed clicks, search history, and the navigation path through the site. By using a Bayesian update algorithm to update our assessment of a user's preferred interface, our application creates a customized user experience that is best suited for their personality and learning style. by Aman Narang. M.Eng.and S.B. 2007-03-12T17:52:16Z 2007-03-12T17:52:16Z 2006 2006 Thesis http://hdl.handle.net/1721.1/36771 78926055 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 52 leaves application/pdf Massachusetts Institute of Technology |
| spellingShingle | Electrical Engineering and Computer Science. Narang, Aman An eCommerce platform for customized page design and content delivery |
| title | An eCommerce platform for customized page design and content delivery |
| title_full | An eCommerce platform for customized page design and content delivery |
| title_fullStr | An eCommerce platform for customized page design and content delivery |
| title_full_unstemmed | An eCommerce platform for customized page design and content delivery |
| title_short | An eCommerce platform for customized page design and content delivery |
| title_sort | ecommerce platform for customized page design and content delivery |
| topic | Electrical Engineering and Computer Science. |
| url | http://hdl.handle.net/1721.1/36771 |
| work_keys_str_mv | AT narangaman anecommerceplatformforcustomizedpagedesignandcontentdelivery AT narangaman ecommerceplatformforcustomizedpagedesignandcontentdelivery |