An example of trust-based marketing and customer advocacy in e-commerce

An example of trust-based marketing and customer advocacy in e-commerce

Thesis (M. Eng. and S.B.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2006.

Bibliographic Details
Main Author: Zhang, Min, M. Eng. Massachusetts Institute of Technology
Other Authors: Glen L. Urban.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2007
Subjects:
Electrical Engineering and Computer Science.
Online Access:http://hdl.handle.net/1721.1/37096

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