Product Concept Metrics: a Preliminary Study Working Paper
Metrics for product concept evaluation and screening is a relatively unstudied topic of product development. Having a clearly documented set of metrics for concept screening decisions is a prerequisite for an educated and traceable decision making process. Measuring product concepts and comparing t...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/3814 |