Customer research, customer-driven design, and business strategy in Massively Multiplayer Online Games

Customer research, customer-driven design, and business strategy in Massively Multiplayer Online Games

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2007.

Bibliographic Details
Main Author:	Andrivet, Sébastien
Other Authors:	John R. Hauser.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/39531

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