Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Manufacturing Program at MIT, 2007.

Bibliographic Details
Main Author: Go, Julie W
Other Authors: Daniel E. Whitney and Sara L. Beckman.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/39588
_version_ 1826206411946721280
author Go, Julie W
author2 Daniel E. Whitney and Sara L. Beckman.
author_facet Daniel E. Whitney and Sara L. Beckman.
Go, Julie W
author_sort Go, Julie W
collection MIT
description Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Manufacturing Program at MIT, 2007.
first_indexed 2024-09-23T13:29:26Z
format Thesis
id mit-1721.1/39588
institution Massachusetts Institute of Technology
language eng
last_indexed 2024-09-23T13:29:26Z
publishDate 2007
publisher Massachusetts Institute of Technology
record_format dspace
spelling mit-1721.1/395882022-01-28T21:06:26Z Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction Utilizing the design structure matrix to improve New Product Introduction Go, Julie W Daniel E. Whitney and Sara L. Beckman. Leaders for Manufacturing Program. Leaders for Manufacturing Program at MIT Massachusetts Institute of Technology. Engineering Systems Division Sloan School of Management Sloan School of Management. Engineering Systems Division. Leaders for Manufacturing Program. Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Manufacturing Program at MIT, 2007. Includes bibliographical references (p. 63). This thesis describes a project that applies the Design Structure Matrix (DSM) in support of the Manufacturing Excellence (MX) program at Cisco Systems, Inc to reduce the cycle time of new product development initiatives (NPI). Because they are inherently iterative with interdependent tasks, NPIs are difficult to manage. Two case studies applying the DSM were performed and used to study the inputs and outputs of the process as well as the dependencies between the process steps. Both case studies indicated that defining product requirements and needs upfront helped to eliminate rework later on in the process. The DSMs also showed that cycle time and standard deviation of cycle time were especially sensitive to interactions between changes in the Bill of Materials (BOM) and other tasks. In fact there was a "tipping point" where reducing the dependency between tasks could yield significant reductions in cycle time and standard deviation of cycle time. More significantly, the case studies highlighted the large number of stakeholders involved in the process and revealed the degree to which engineering and manufacturing must work together to reduce NPI cycle times. (cont.) In fact, the name "Manufacturing Excellence Initiative in NPI" is a misnomer. New Product Introduction is not just the job of manufacturing but is highly integrated between such groups as marketing, design, and engineering. If the Mx Initiative in NPI is to fully meet its potential, all of these groups must fully realize this. In addition, there is a need for process infrastructure, data infrastructure, and close examination of incentives. This thesis thus shows that in order for Cisco's process improvement initiatives to succeed, buy-in from all relevant stakeholders must be won. by Julie W. Go. S.M. M.B.A. 2007-11-16T14:29:34Z 2007-11-16T14:29:34Z 2007 2007 Thesis http://hdl.handle.net/1721.1/39588 174978294 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 63 p. application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Engineering Systems Division.
Leaders for Manufacturing Program.
Go, Julie W
Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title_full Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title_fullStr Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title_full_unstemmed Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title_short Case studies in DSM : utilizing the Design Structure Matrix to improve New Product Introduction
title_sort case studies in dsm utilizing the design structure matrix to improve new product introduction
topic Sloan School of Management.
Engineering Systems Division.
Leaders for Manufacturing Program.
url http://hdl.handle.net/1721.1/39588
work_keys_str_mv AT gojuliew casestudiesindsmutilizingthedesignstructurematrixtoimprovenewproductintroduction
AT gojuliew utilizingthedesignstructurematrixtoimprovenewproductintroduction