Word of mouth and marketing : influencing and learning from consumer conversations

Thesis (Ph.D.)--Massachusetts Institute of Technology, Sloan School of Management, 2002.

Bibliographic Details
Main Author:	Mayzlin, Dina
Other Authors:	Birger Wernerfelt.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2008
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/40020

Internet

http://hdl.handle.net/1721.1/40020