Word of mouth and marketing : influencing and learning from consumer conversations

Word of mouth and marketing : influencing and learning from consumer conversations

Thesis (Ph.D.)--Massachusetts Institute of Technology, Sloan School of Management, 2002.

Bibliographic Details
Main Author: Mayzlin, Dina
Other Authors: Birger Wernerfelt.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2008
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/40020

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