Improving promotional effectiveness through supplier-retailer collaboration

Improving promotional effectiveness through supplier-retailer collaboration

Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007.

Bibliographic Details
Main Authors: Kapur, Gautam, M. Eng. Massachusetts Institute of Technology, Liu, Bin
Other Authors: Lawrence Lapide.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2008
Subjects:
Engineering Systems Division.
Online Access:http://hdl.handle.net/1721.1/40875

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