Patterns of pleasure--the design and development of customer satisfaction

Patterns of pleasure--the design and development of customer satisfaction

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994.

Bibliographic Details
Main Author:	Lamm, Douglas W. (Douglas William)
Other Authors:	Drazen Prelec.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2008
Subjects:	Sloan School of Management
Online Access:	http://hdl.handle.net/1721.1/43276

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