Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.

Bibliographic Details
Main Author: Marmier, Pascal
Other Authors: Richard Locke.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/44434
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author Marmier, Pascal
author2 Richard Locke.
author_facet Richard Locke.
Marmier, Pascal
author_sort Marmier, Pascal
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description Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.
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spelling mit-1721.1/444342019-04-11T13:52:47Z Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé) Marmier, Pascal Richard Locke. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008. Includes bibliographical references (p. 163-167). Sustainability has become an important management issue as an increasing number of corporate executives realize their companies are facing a period of disruptive change. Moving away from whether to act or not, most companies are now focusing on how to implement sustainability into their activities. This thesis explores the complexity of adapting current operations to more sustainable practices. The starting hypothesis is that corporate sustainability initiatives share similar dynamics to other innovation initiatives. A theoretical framework building upon the literature on innovation is applied to sustainability. The central focus of the thesis is a case study of the Sustainable Agriculture Initiative at Nestle ("SAIN"), a unique group that promotes sustainability throughout the upstream supply chain by applying business methods to the direct sourcing of agricultural raw materials. The challenges the SAIN team faces in implementing its activities are detailed and analyzed, in part by using models from system dynamics. The challenges range from Nestle-specific strategic issues, to the mental models of some of the players in the supply chain, and the perception of sustainability by managers and others in corporate functions. Successful actions that have helped the team overcome barriers to implementation, in particular by facilitating learning within Nestlé, are then analyzed. The thesis concludes with an analysis of related initiatives in the company, and with recommendations linked to the importance of communication, collaboration and the creation of a structure that brings together business thinking with a deep understanding of social, economic and environmental global issues. by Pascal Marmier. M.B.A. 2009-01-30T16:46:23Z 2009-01-30T16:46:23Z 2008 2008 Thesis http://hdl.handle.net/1721.1/44434 294904362 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 167 p. application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Marmier, Pascal
Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title_full Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title_fullStr Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title_full_unstemmed Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title_short Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)
title_sort overcoming the challenges of implementing sustainability with an eye on innovation lessons from the case study of sain sustainable agriculture initiative nestle
topic Sloan School of Management.
url http://hdl.handle.net/1721.1/44434
work_keys_str_mv AT marmierpascal overcomingthechallengesofimplementingsustainabilitywithaneyeoninnovationlessonsfromthecasestudyofsainsustainableagricultureinitiativenestle