Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.

Bibliographic Details
Main Author: Takei, Nobukatsu
Other Authors: Michael A. Cusumano.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/44436
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author Takei, Nobukatsu
author2 Michael A. Cusumano.
author_facet Michael A. Cusumano.
Takei, Nobukatsu
author_sort Takei, Nobukatsu
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description Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.
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spelling mit-1721.1/444362019-04-10T23:03:31Z Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies Takei, Nobukatsu Michael A. Cusumano. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008. Includes bibliographical references (leaves 92-95). The worldwide telephone industry is in transition-from traditional telecom service provider to broadband service provider. NTT, Japan's leading telecom company, must establish a new source of revenue that will compensate for declining income from fixed-phone service. The company needs to implement innovation in the organization in order to create a competitive breakthrough service while it struggles to be more efficient in the existing telecom service. In the U.S., several companies have successfully implemented innovations. I analyzed IBM, GE, 3M, and Procter & Gamble (P&G), mainly from an organizational perspective. IBM, a multinational computer technology and consulting company, is a good example of a company that successfully changed its business model from a traditional mainframe computer maker to an IT solutions provider. GE, 3M, and P&G also have produced satisfactory financial results by implementing an innovative culture into their large organizations. The key success factors of those three companies should provide some important suggestions for NTT. I also surveyed successful innovative companies from a process perspective. IDEO is a good example. Taking advantage of the strong leadership of its founder, IDEO produces many innovative designs for products and services. The company has a strong platform and culture that encourages innovation. After surveying these successful U.S. companies, I discuss how NTT could implement some of the innovative elements of those successful companies. Finally, I discuss several issues that are unique to the telecom industry: among them, regulation, bureaucracy, and restructuring. It is my hope that this thesis will help those who are in large organizations and struggling to bring innovation to the company. by Nobukatsu Takei. M.B.A. 2009-01-30T16:46:35Z 2009-01-30T16:46:35Z 2008 2008 Thesis http://hdl.handle.net/1721.1/44436 294904416 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 95 leaves application/pdf a-ja--- n-us--- Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Takei, Nobukatsu
Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title_full Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title_fullStr Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title_full_unstemmed Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title_short Innovation among Japanese telecoms in the Internet era : a comparison based on analysis of successful U.S. companies
title_sort innovation among japanese telecoms in the internet era a comparison based on analysis of successful u s companies
topic Sloan School of Management.
url http://hdl.handle.net/1721.1/44436
work_keys_str_mv AT takeinobukatsu innovationamongjapanesetelecomsintheinterneteraacomparisonbasedonanalysisofsuccessfuluscompanies