Three essays in decision making

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.

Bibliographic Details
Main Author: Weaver, Ray, Ph. D. Massachusetts Institute of Technology
Other Authors: Shane Frederick.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/44743
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author Weaver, Ray, Ph. D. Massachusetts Institute of Technology
author2 Shane Frederick.
author_facet Shane Frederick.
Weaver, Ray, Ph. D. Massachusetts Institute of Technology
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description Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.
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spelling mit-1721.1/447432019-04-10T11:13:34Z Three essays in decision making 3 essays in decision making Weaver, Ray, Ph. D. Massachusetts Institute of Technology Shane Frederick. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2008. Includes bibliographical references. This dissertation is composed of three essays about consumer judgment and decision making. In Essay 1, I develop a novel explanation for the well-known endowment effect - the tendency for owners to value goods more than non-owners do. According to a prominent explanation for this effect, the prospect of losing possessions creates psychological pain, inducing sellers to demand more than buyers will pay. My alternative account is based on transaction disutility: consumers are reluctant to trade on terms that are disadvantageous with respect to perceived market prices. The endowment effect appears to be caused by inflated selling prices because market prices usually exceed the value of ownership to consumers. But I show that reducing reference prices relieves sellers' transaction disutility, shrinking or eliminating the effect. Moreover, very low reference prices create disutility among buyers, resulting in disparities driven by a reluctance to buy, not to sell. Essay 2 explores the implications of transaction disutility for consumer preferences. Maximum buying and minimum selling prices are commonly believed to reveal preferences: a consumer who prefers one good over another presumably has a higher reservation price for it. But transaction disutility can distort reservation prices away from underlying values. If alternative measures of preference - such as binary choices between goods - are not regarded by consumers as transactions, they are not subject to such distortions. This difference can create preference reversals, that is, incoherence between explicit choices and the preferences implied by stated reservation prices. I find strong experimental evidence for this proposition. The "Bayesian Truth Serum" (BTS) is a survey scoring method designed to provide truth telling incentives for respondents answering multiple choice questions about intrinsically private matters: opinions, tastes, past behavior. (cont.) My final essay discusses several tests of BTS. In one questionnaire, respondents indicated their familiarity with various items (e.g. electronics brands), one-third of which were nonexistent foils. BTS did in fact reward truth telling: the scoring method severely penalized "recognition" of foils. Also, survey takers viewed the BTS method as credible: people who were paid for achieving higher BTS scores claimed to recognize fewer foils, even when facing competing incentives to deceive. by Ray Weaver. Ph.D. 2009-03-16T19:36:59Z 2009-03-16T19:36:59Z 2008 2008 Thesis http://hdl.handle.net/1721.1/44743 298557908 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 112 p. application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Weaver, Ray, Ph. D. Massachusetts Institute of Technology
Three essays in decision making
title Three essays in decision making
title_full Three essays in decision making
title_fullStr Three essays in decision making
title_full_unstemmed Three essays in decision making
title_short Three essays in decision making
title_sort three essays in decision making
topic Sloan School of Management.
url http://hdl.handle.net/1721.1/44743
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