Enabling effective product launch decisions
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2008.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/44749 |
| _version_ | 1826215151839215616 |
|---|---|
| author | Akamphon, Sappinandana |
| author2 | Randolph E. Kirchain, Jr. and Richard Roth. |
| author_facet | Randolph E. Kirchain, Jr. and Richard Roth. Akamphon, Sappinandana |
| author_sort | Akamphon, Sappinandana |
| collection | MIT |
| description | Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2008. |
| first_indexed | 2024-09-23T16:17:41Z |
| format | Thesis |
| id | mit-1721.1/44749 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T16:17:41Z |
| publishDate | 2009 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/447492019-04-10T15:53:27Z Enabling effective product launch decisions Akamphon, Sappinandana Randolph E. Kirchain, Jr. and Richard Roth. Massachusetts Institute of Technology. Dept. of Mechanical Engineering. Massachusetts Institute of Technology. Dept. of Mechanical Engineering. Mechanical Engineering. Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2008. Includes bibliographical references (p. 102-106). The present work looks into the question of optimizing the performance of product launch decisions-in particular, the decisions of product development duration and manufacturing ramp-up. It presents an innovative model for measuring product launch performance and optimizing the decisions by integrating a design structure matrix model for product development, a technical cost model for manufacturing, and revenue and warranty models for customer reaction to product quality into one model using net revenue as a metric. The model shows that overlooking the interactions between product development and manufacturing leads to suboptimal decisions. Furthermore, it points out that product quality is apparently the most important driver for product launch performance and that the effects of product launch decisions on resulting product quality need to be considered. Results from case studies demonstrate that improving firm's tactical strategies will help shorten product launch and improve its performance, while factors such as low reputation or high product failure rate will require lengthening product launch to minimize their impacts. Finally, the model results are analyzed to yield direction for firms relative to strategies that can be implemented to improve product launch performance. The most effective strategy is one that improves the PD capability (higher ability to find and fix problems) and the second most effective is to improve problem solving in manufacturing ramp-up. by Sappinandana Akamphon. Ph.D. 2009-03-16T19:38:02Z 2009-03-16T19:38:02Z 2008 2008 Thesis http://hdl.handle.net/1721.1/44749 298561561 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 106 p. application/pdf Massachusetts Institute of Technology |
| spellingShingle | Mechanical Engineering. Akamphon, Sappinandana Enabling effective product launch decisions |
| title | Enabling effective product launch decisions |
| title_full | Enabling effective product launch decisions |
| title_fullStr | Enabling effective product launch decisions |
| title_full_unstemmed | Enabling effective product launch decisions |
| title_short | Enabling effective product launch decisions |
| title_sort | enabling effective product launch decisions |
| topic | Mechanical Engineering. |
| url | http://hdl.handle.net/1721.1/44749 |
| work_keys_str_mv | AT akamphonsappinandana enablingeffectiveproductlaunchdecisions |