Machine couture : manufacturing as consumer spectacle
Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2009
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| Online Access: | http://hdl.handle.net/1721.1/45967 |
| _version_ | 1826212899073294336 |
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| author | Hwang, Margaret (Margaret Juien-Yuan) |
| author2 | Mark Goulthorpe. |
| author_facet | Mark Goulthorpe. Hwang, Margaret (Margaret Juien-Yuan) |
| author_sort | Hwang, Margaret (Margaret Juien-Yuan) |
| collection | MIT |
| description | Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008. |
| first_indexed | 2024-09-23T15:39:54Z |
| format | Thesis |
| id | mit-1721.1/45967 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T15:39:54Z |
| publishDate | 2009 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/459672019-04-12T10:00:43Z Machine couture : manufacturing as consumer spectacle Hwang, Margaret (Margaret Juien-Yuan) Mark Goulthorpe. Massachusetts Institute of Technology. Dept. of Architecture. Massachusetts Institute of Technology. Dept. of Architecture. Architecture. Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008. "September 2008." Pages 58-59 blank. Includes bibliographical references (p. 57). By creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China. Margaret Hwang. M.Arch. 2009-06-30T16:51:16Z 2009-06-30T16:51:16Z 2008 Thesis http://hdl.handle.net/1721.1/45967 326878788 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 59 p. application/pdf Massachusetts Institute of Technology |
| spellingShingle | Architecture. Hwang, Margaret (Margaret Juien-Yuan) Machine couture : manufacturing as consumer spectacle |
| title | Machine couture : manufacturing as consumer spectacle |
| title_full | Machine couture : manufacturing as consumer spectacle |
| title_fullStr | Machine couture : manufacturing as consumer spectacle |
| title_full_unstemmed | Machine couture : manufacturing as consumer spectacle |
| title_short | Machine couture : manufacturing as consumer spectacle |
| title_sort | machine couture manufacturing as consumer spectacle |
| topic | Architecture. |
| url | http://hdl.handle.net/1721.1/45967 |
| work_keys_str_mv | AT hwangmargaretmargaretjuienyuan machinecouturemanufacturingasconsumerspectacle |