Advertising budgeting and geographic allocation,
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
[Cambridge, Mass., M.I.T.]
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/46768 |
| _version_ | 1811068627178225664 |
|---|---|
| author | Urban, Glen L. |
| author_facet | Urban, Glen L. |
| author_sort | Urban, Glen L. |
| collection | MIT |
| first_indexed | 2024-09-23T07:58:46Z |
| format | Working Paper |
| id | mit-1721.1/46768 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T07:58:46Z |
| publishDate | 2009 |
| publisher | [Cambridge, Mass., M.I.T.] |
| record_format | dspace |
| spelling | mit-1721.1/467682019-04-09T15:54:19Z Advertising budgeting and geographic allocation, Urban, Glen L. Advertising. Marketing Costs. 2009-09-24T04:56:30Z 2009-09-24T04:56:30Z Working Paper adverbudggeo00glen http://hdl.handle.net/1721.1/46768 14407855 000259246 Working paper (Sloan School of Management) ; 441-70. application/pdf [Cambridge, Mass., M.I.T.] |
| spellingShingle | Advertising. Marketing Costs. Urban, Glen L. Advertising budgeting and geographic allocation, |
| title | Advertising budgeting and geographic allocation, |
| title_full | Advertising budgeting and geographic allocation, |
| title_fullStr | Advertising budgeting and geographic allocation, |
| title_full_unstemmed | Advertising budgeting and geographic allocation, |
| title_short | Advertising budgeting and geographic allocation, |
| title_sort | advertising budgeting and geographic allocation |
| topic | Advertising. Marketing Costs. |
| url | http://hdl.handle.net/1721.1/46768 |
| work_keys_str_mv | AT urbanglenl advertisingbudgetingandgeographicallocation |