Analyzing consumer response to innovation : the concept of preference inertia

Analyzing consumer response to innovation : the concept of preference inertia

Bibliographic Details
Main Author:	Neslin, Scott A.
Format:	Working Paper
Published:	Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management 2009
Online Access:	http://hdl.handle.net/1721.1/46821

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