Diffusing innovations when the users are not the choosers : the case of dentists

Diffusing innovations when the users are not the choosers : the case of dentists

Bibliographic Details
Main Author:	Leonard-Barton, Dorothy.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/47236

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