Endogenous modeling of late entry penalties for packaged goods
Main Authors: | Kalyanaram, Gurumurthy., Urban, Glen L. |
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Other Authors: | Sloan School of Management. |
Format: | Working Paper |
Published: |
Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology
2009
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Online Access: | http://hdl.handle.net/1721.1/47673 |
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