Effect of advertisement size on the relationship between product usage and advertising exposure,

Bibliographic Details
Main Authors:	Silk, Alvin J., Geiger, Frank P.
Format:	Working Paper
Published:	[Cambridge, M.I.T.] 2009
Subjects:	Advertising Advertising layout and typography. Rate of return.
Online Access:	http://hdl.handle.net/1721.1/47735

Internet

http://hdl.handle.net/1721.1/47735