How many dollars for industrial advertising? research in progress (ADVISOR Project),

ADVertising Industrial products: Study of Operating Relationships.

Bibliographic Details
Main Author: Lilien, Gary L.
Format: Working Paper
Published: [Cambridge, Mass., M.I.T.] 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/48037
Description
Summary:ADVertising Industrial products: Study of Operating Relationships.