Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model

Bibliographic Details
Main Authors: Leonard-Barton, Dorothy., Rogers, Everett M.
Format: Working Paper
Published: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:http://hdl.handle.net/1721.1/48069
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author Leonard-Barton, Dorothy.
Rogers, Everett M.
author_facet Leonard-Barton, Dorothy.
Rogers, Everett M.
author_sort Leonard-Barton, Dorothy.
collection MIT
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institution Massachusetts Institute of Technology
last_indexed 2024-09-23T14:56:20Z
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spelling mit-1721.1/480692019-04-11T06:38:33Z Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model Leonard-Barton, Dorothy. Rogers, Everett M. 2009-10-02T03:09:46Z 2009-10-02T03:09:46Z [1981] Working Paper horizontaldiffus00leon http://hdl.handle.net/1721.1/48069 08980562 000133055 Working paper (Sloan School of Management) ; 1214-81. application/pdf Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
spellingShingle Leonard-Barton, Dorothy.
Rogers, Everett M.
Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title_full Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title_fullStr Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title_full_unstemmed Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title_short Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model
title_sort horizontal diffusion of innovations an alternative paradigm to the classical diffusion model
url http://hdl.handle.net/1721.1/48069
work_keys_str_mv AT leonardbartondorothy horizontaldiffusionofinnovationsanalternativeparadigmtotheclassicaldiffusionmodel
AT rogerseverettm horizontaldiffusionofinnovationsanalternativeparadigmtotheclassicaldiffusionmodel