Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model

Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model

Bibliographic Details
Main Authors:	Leonard-Barton, Dorothy., Rogers, Everett M.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48069

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