The influence of advertising's affective qualities on consumer response

The influence of advertising's affective qualities on consumer response

Bibliographic Details
Main Authors:	Silk, Alvin J., Vavra, Terry G.
Format:	Working Paper
Published:	[Cambridge, M.I.T.] 2009
Subjects:	Advertising Psychological aspects.
Online Access:	http://hdl.handle.net/1721.1/48090

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