An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

"February 1991."

Bibliographic Details
Main Author: Herstatt, Cornelius.
Other Authors: Sloan School of Management.
Format: Working Paper
Published: Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:http://hdl.handle.net/1721.1/48098