An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

"February 1991."

Bibliographic Details
Main Author:	Herstatt, Cornelius.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48098

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