An interactive media decision support system

To be presented as interactive media planning at IEEE COmputer Society Conference, Tokyo, Japan, June 1972.

Bibliographic Details
Main Authors:	Ness, David N., Sprague, Christopher R.
Format:	Working Paper
Published:	[Cambridge, M.I.T.] 2009
Subjects:	Advertising media planning Data processing.
Online Access:	http://hdl.handle.net/1721.1/48250

Internet

http://hdl.handle.net/1721.1/48250