JCPenney : developing seamless operations in a multi-platform environment

JCPenney : developing seamless operations in a multi-platform environment

Cover title.

Bibliographic Details
Main Author:	Ross, Jeanne W.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, MA : Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48284

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