A logit model of brand choice calibrated on scanner data
Main Authors: | , |
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Format: | Working Paper |
Published: |
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2009
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Online Access: | http://hdl.handle.net/1721.1/48307 |
_version_ | 1826211993548226560 |
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author | Guadagni, Peter M. Little, John D. C. |
author_facet | Guadagni, Peter M. Little, John D. C. |
author_sort | Guadagni, Peter M. |
collection | MIT |
first_indexed | 2024-09-23T15:14:39Z |
format | Working Paper |
id | mit-1721.1/48307 |
institution | Massachusetts Institute of Technology |
last_indexed | 2024-09-23T15:14:39Z |
publishDate | 2009 |
publisher | Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
record_format | dspace |
spelling | mit-1721.1/483072019-04-12T10:33:20Z A logit model of brand choice calibrated on scanner data Guadagni, Peter M. Little, John D. C. 2009-10-02T20:22:49Z 2009-10-02T20:22:49Z 1982 Working Paper logitmodelofbran00guad http://hdl.handle.net/1721.1/48307 09039463 000134104 Working paper (Sloan School of Management) ; 1304-82. application/pdf Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
spellingShingle | Guadagni, Peter M. Little, John D. C. A logit model of brand choice calibrated on scanner data |
title | A logit model of brand choice calibrated on scanner data |
title_full | A logit model of brand choice calibrated on scanner data |
title_fullStr | A logit model of brand choice calibrated on scanner data |
title_full_unstemmed | A logit model of brand choice calibrated on scanner data |
title_short | A logit model of brand choice calibrated on scanner data |
title_sort | logit model of brand choice calibrated on scanner data |
url | http://hdl.handle.net/1721.1/48307 |
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